Every business builds a different relationship with its customers. That is why a loyalty program should be tailored to the business’s goals, service model, and customer habits.
In this guide, you can explore the seven card types offered by Loyaltify, how they work, and which businesses they are best suited for.
Loyaltify Cards
| Card Type | What Does It Offer? |
|---|---|
| Digital Stamp Card | Adds a stamp with every transaction; a completed card unlocks a reward. |
| Cashback Point Card | Turns spending into points that can be redeemed for rewards or discounts. |
| Prepaid Balance Card | Lets customers use a balance they have loaded in advance. |
| Membership Card | Verifies membership and displays member-only benefits. |
| Money Cashback Card | Returns part of the purchase amount as a monetary balance. |
| Discount Card | Applies a fixed discount benefit assigned to the cardholder. |
| Coupon Card | Offers a promotion, benefit, or single-use offer subject to specific conditions. |
Digital Stamp Card
The Digital Stamp Card is one of the most practical loyalty models for encouraging repeat visits.
Customers receive a stamp on their digital card after each purchase, visit, or eligible service. Once they reach the required number of stamps, they can redeem their reward.
How Does It Work?
The business determines how many stamps are needed and which reward will be offered. Customers show their digital card during each eligible transaction, and a new stamp is added. Once the goal is reached, the reward becomes available.
For example, a cafe can encourage regular visits with a “Buy 5 coffees, get the 6th one free” campaign. Since there is no physical card to carry, customers keep it on their phones while businesses add stamps using a QR code.
Which Businesses Is It Suitable For?
- Coffee shops, bakeries, and dessert stores
- Restaurants, delivery brands, and street food businesses
- Hair salons, barbershops, and beauty salons
- Pilates, yoga, and fitness studios
- Car wash and auto care centers
- Pet shops, veterinary clinics, and pet care businesses
- Cafe's and restaurants
Cashback Point Card
The Cashback Point Card is a loyalty card that rewards customers with points instead of cash based on their spending. Accumulated points can later be used for discounts, free products, or special benefits set by the business.
How Does It Work?
The business determines how many points customers earn per purchase and what value those points have. When a customer shows their QR code, points are automatically added to their card after the transaction.
For example, a bookstore can offer 10 points for every €10 spent. When a customer reaches 100 points, they can receive a €10 discount. This structure encourages customers to shop more frequently and return to use their points.
Which Businesses Is It Suitable For?
- Grocery stores, delicatessens, and bakeries
- Clothing, footwear, and accessory stores
- Bookstores, hobby shops, and boutiques
- Pet shops and veterinary clinics
- Car wash and auto care businesses
Prepaid Balance Card
The Prepaid Balance Card allows customers to load a balance in advance and use it later within a business. Customers add a specific amount to their card and use that balance for future purchases or service payments.
How Does It Work?
Customers load the amount they want onto their card and show the QR code during payment. The transaction amount is deducted from the available balance, while the remaining balance stays visible on the card.
For example, a hair salon can allow a customer to load €100 onto their card. At each appointment, the service fee can be deducted from the balance without requiring a separate payment. Businesses can also offer bonus credit or special benefits for advance loads.
Which Businesses Is It Suitable For?
- Hair salons, barbershops, and beauty centers
- Laundromats and dry cleaners
- Pet care, boarding, and veterinary businesses
- Boutiques, bookstores, and neighborhood businesses
- Car wash businesses
Membership Card
The Membership Card is a digital card that confirms a customer’s membership and presents membership-specific benefits in one place. Membership tier, visit count, access rights, or assigned privileges can all be tracked through the card.
How Does It Work?
After joining the business, the customer adds the digital card to their phone. At each visit, they show the QR code; the business verifies the membership and records the necessary visit or entitlement information.
For example, a Pilates studio can verify member entry with a Membership Card. By offering member-only classes, event invitations, or extra benefits after a certain number of visits, the studio can make the membership experience more valuable.Which Businesses Is It Suitable For?
- Pilates, yoga, and fitness studios
- Gyms and personal trainers
- Beauty, care, and medical aesthetics centers
- Clubs, communities, and exclusive event venues
- Coworking spaces and membership-based offices
Money Cashback Card
The Money Cashback Card allows customers to earn back a portion of their purchase as a direct monetary balance. Unlike a points system, the earned value appears on the card as € and can be deducted from future purchases.
How Does It Work?
Customers show the QR code on their digital card during a purchase. Once the business approves the transaction, the cashback amount set by the campaign is added to the customer’s card.
For example, if a customer spends €80 and the business offers 10% cashback, €8 is added to the customer’s card. This tangible benefit encourages customers to return and use their accumulated balance.
Which Businesses Is It Suitable For?
- Grocery stores, delicatessens, and bakeries
- Clothing, footwear, cosmetics, and accessory stores
- Hair salons, beauty, and personal care centers
- Boutiques, bookstores, and hobby stores
- Auto care and car wash businesses
Discount Card
The Discount Card is a digital loyalty card that gives its holder a fixed discount on selected products, services, or all purchases. The discount rate is clearly shown on the card, and customers can use the benefit during payment.
How Does It Work?
Customers add the card to their phone and show the QR code during payment. The business verifies the discount rate on the card and applies the benefit to the total amount.
For example, a bar can assign a 10% discount to its members to encourage them to visit more often. A fixed discount benefit creates a strong sense of exclusivity, especially for membership customer programs.
Which Businesses Is It Suitable For?
- Clothing, footwear, and accessory stores
- Cafés, restaurants, and bars
- Hair salons, barbershops, and beauty centers
- Pilates, yoga, and fitness studios
- Car wash and auto care businesses
Coupon Card
The Coupon Card is a digital card that gives customers a specific discount, benefit, or promotional offer. Unlike an ongoing membership discount, it is usually created for one particular offer and has a defined validity period or condition.
How Does It Work?
Customers add the coupon card to their phone and show the QR code during an eligible purchase. The business verifies the coupon, applies the discount, and invalidates it after use if it is a single-use offer.
For example, a clothing store can create a “15% off your first purchase” coupon. This offer helps speed up a new customer’s first purchase decision while supporting customer acquisition.
Which Businesses Is It Suitable For?
- Clothing, footwear, and accessory stores
- Hair salons, barbershops, and beauty centers
- Grocery stores, bakeries, and delicatessens
- Boutiques, bookstores, and hobby shops
- Auto care, car wash, and service businesses
With Loyaltify, every customer interaction can become an opportunity to build a stronger, longer-lasting relationship.
Whether your goal is to encourage repeat visits, reward regular spending, offer exclusive member benefits, or attract new customers with time-sensitive campaigns, the right card type helps turn everyday transactions into meaningful experiences.
Choose the loyalty model that fits your business, create rewards your customers genuinely value, and give them a clear reason to come back again and again.
