Your Dashboard shows how your loyalty programme is doing at a glance: how many customers you have, how active they are, and what's been happening at the counter.
This guide explains what each part of the dashboard means, and where to find more detail when you need it.
Key numbers
At the top of the dashboard you'll find four key numbers. Each one shows how it has changed, so you can spot growth or a slowdown quickly.
Total Customers: Everyone who has joined your loyalty programme.
Active Customers: Customers who signed up or had a transaction in the last 30 days. This is a rolling 30 days, so the number moves every day.
Points Issued: The total points given to customers.
Points Redeemed: The total points customers have spent on rewards.
💡 Good to know: A customer who has just signed up counts as active, even before their first visit.
Customer growth
The growth chart shows new sign-ups and activity over time. It's a great way to see whether a promotion, a new flyer or a busy season brought more people in.
Recent activity
Recent Earning Activity
The latest times customers earned, with the customer's name, the amount and the date. This includes cards scanned at the counter, manual changes and sign-up rewards.
Recent Reward Activity
The latest rewards customers redeemed, with the customer's name, the amount and the date.
Want more detail?
One customer: Open Customers and click their name to see their full transaction history, including which team member scanned their card. See How to manage your customers.
Everything: Export your customers or transactions to a spreadsheet and sort or filter them however you like. See How to export your customer and transaction data.
💡 Tip: Check your dashboard after each promotion or notification you send. A jump in active customers is a good sign that it worked.
Need a hand?
We're here to help!
If you have any questions about your dashboard, reach out to us via live chat inside Loyaltify, or use the chat button at the bottom right of this page. Our team will be happy to help.