Loyaltify has three plans: Starter, Growth and Advanced. Every plan starts with a 14-day free trial and includes unlimited customers and unlimited team members.
This guide compares the plans and covers your trial, changing plan, invoices and payments, VAT and cancelling.
Compare the plans
Pay monthly, or pay annually and get 2 months free.
💡 Save with annual billing: Starter works out at just €16 a month (€190 a year), Growth at €33 a month (€390 a year) and Advanced at €66 a month (€790 a year).
Starter: €19 a month, or €16 a month billed annually
Unlimited customers and team members
1 card design and 1 branch
Card design customisation
Multi-language support
Review and feedback collection
Push notification marketing
Automated push notifications
Location-based push messages
Basic analytics
Growth: €39 a month, or €33 a month billed annually
Everything in Starter, plus:
Up to 4 card designs and up to 4 branches
Custom form fields
Tier Program (levels such as Bronze, Silver and Gold)
The Referral Program
No Loyaltify branding on your cards
Advanced: €79 a month, or €66 a month billed annually
Everything in Starter and Growth, plus:
Up to 10 card designs and up to 10 branches (each extra branch is €5 a month)
Email and SMS marketing
Third-party integrations, such as Shopify and BookingKit (see Integrations overview)
Webhooks and API access
Priority support
💡 Good to know: Prices are in euros. If your card is in another currency, your bank converts the amount.
Your free trial
You add your payment details at the end of setup, before the trial starts. Nothing is charged during the 14 days.
When the trial ends, your plan starts automatically and your card is charged.
Don't want to continue? Cancel before the trial ends and you won't be charged.
Planning to use the API or integrations? Choose Advanced so you can try them during your trial. For the full setup, see How to set up your first loyalty programme.
Change your plan
Go to the Subscription tab on the left-hand menu on the Loyaltify Platform.
Upgrading: you only pay the difference for the rest of your current billing period.
Downgrading: the change takes effect at the end of your current billing period. Features the lower plan doesn't include, such as the API and integrations, stop working.
Monthly or annual: you can switch between them in Store Settings → Manage Subscription, or ask us to do it for you.
Your customers and their cards stay exactly as they are, so nothing needs to be sent again.
Invoices, payments and billing details
Only the account Owner can manage the subscription. Store Settings → Manage Subscription opens your billing page, run by our payment provider Stripe. There you can:
Download invoices and receipts (Invoice History is at the bottom of the page)
Update your payment method
Change your billing email and tax details under Billing Information by clicking Update Information
Changes to your billing details apply to future invoices. Need a past invoice corrected? Contact us through live chat and we'll reissue it.
How you can pay
By card, through Stripe.
By bank transfer, using the Pay this invoice link on an invoice.
Direct debit and PayPal aren't available. Emails about your payments come from Stripe, with an address ending in stripe.com.
VAT
UK businesses: if you're VAT registered, add your GB VAT number under Store Settings → Manage Subscription → Billing Information → Update Information → Tax ID, so your invoices show the right VAT. If you're not VAT registered, there's nothing to do.
EU businesses: your invoices don't include VAT, and there's nothing you need to do.
Why there's no VAT on EU invoices
Loyaltify OÜ is an Estonian company. Under Estonian rules, a company only has to register for VAT once its yearly revenue passes a set threshold. We're below that threshold, so we aren't VAT registered in the EU yet.
Without a VAT registration, we're not allowed to charge or collect VAT on behalf of the Estonian government. That's why your invoices show no VAT and no VAT number. If this changes, we'll update this page.
Need our details for your records? Use our Estonian Company Registry number, 17223129, for identification and invoicing.
If a payment fails
Your bank may ask you to approve the payment. Check your banking app, approve it and try again.
If a payment can't be taken, your account becomes past due and we try the payment again a few times. Update your payment method in Store Settings → Manage Subscription as soon as you can. If the payment keeps failing, your subscription is cancelled, but your setup and customers are kept for when you come back.
Updated your card and want us to try again straight away? Contact us through live chat.
Cancel or pause your subscription
Go to Store Settings → Manage Subscription.
Click Cancel Subscription at the top right of the billing page.
There's no notice period and no fixed term. You keep access until the end of the period you've paid for.
💡 Good to know: Cancelling doesn't delete your data. Your cards, customers and settings are still there if you come back: just log in and subscribe again from the Subscription tab.
Need a break rather than cancelling? Contact us through live chat and we can pause your billing until a date you choose.
Good to know
Each store has its own subscription. Running several brands? See How to run several locations or brands.
More than 10 branches? Each extra branch on Advanced is €5 a month. For larger groups, ask us about Enterprise through live chat.
Your own web address for forms is available on any plan for €99 per domain. See How to share your form online.
Need a hand?
We're here to help!
If you have any questions about plans and billing, reach out to us via live chat inside Loyaltify, or use the chat button at the bottom right of this page. Our team will be happy to help.