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Stamp Card

Stamp Cards on Apple & Google Wallet to Increase Repeat Visits.

Written by Berke Atik

Quick Summary

Boost repeat purchases with customizable digital Stamp Cards.

  • Encourage loyalty by rewarding customers after a set number of visits or purchases

  • Add milestone rewards before the final reward

  • Show customers their next reward and how many stamps they need

  • Let customers see available and claimed rewards on the back of the card

  • Add custom information to the back of the card with Custom Back Fields

  • Fully digital for customers, with no paper cards needed

Overview

A Stamp Card is a simple, visual loyalty program where customers collect digital stamps for repeat purchases.

Traditionally, a customer would collect stamps until they reached the final reward. For example:

Buy 8 coffees and get the next one free.

With Loyaltify, you can now make Stamp Cards more engaging by adding milestone rewards throughout the stamp cycle.

For example:

  • Stamp 4: Coffee

  • Stamp 8: Croissant

This means customers can unlock smaller rewards before reaching the final reward, helping keep them motivated throughout the full journey.

Stamp Cards work especially well for businesses that rely on regular customer visits, such as:

  • Cafes

  • Restaurants

  • Salons

  • Barbershops

  • Bakeries

  • Boutiques

  • Juice bars

  • Beauty studios


Why Businesses Love Stamp Cards

Stamp Cards are popular because they are simple, visual, and easy for customers to understand.

They help businesses:

  • Encourage repeat visits

  • Increase customer retention

  • Build a clear reward habit

  • Motivate customers with progress-based rewards

  • Offer milestone rewards before the final reward

  • Keep customers engaged throughout the full stamp cycle

  • Manage rewards digitally without paper cards


How It Works

1. Card Issuance

Customers receive a digital Stamp Card when they join your loyalty program.

2. Stamp Collection

For every qualifying purchase or visit, the customer receives a digital stamp.

For example:

  • 1 coffee purchase = 1 stamp

  • 1 haircut = 1 stamp

  • 1 lunch visit = 1 stamp

3. Milestone Rewards

You can create milestone rewards that become available before the final reward.

Example:

  • Stamp 4 = Coffee

  • Stamp 8 = Croissant

When the customer reaches Stamp 4, the Coffee reward becomes available.

4. Final Reward

The final reward is unlocked when the customer completes the full stamp cycle.

For example, on an 8-stamp card, the final reward could be unlocked at Stamp 8.

5. Reward Redemption

Staff can redeem available rewards using the Loyaltify Store App.

6. Repeat

After the final reward is redeemed, the stamp cycle resets and the customer can start collecting again.


Real Example

A cafe creates an 8-stamp card:

  • Customers earn 1 stamp for each coffee purchase

  • At Stamp 4, they unlock a free Coffee

  • At Stamp 8, they unlock a free Croissant

This rewards customers midway through the journey and another reward at the end of the cycle.


Creating a Stamp Card in Loyaltify

1. Basic Information

Navigate to:

Loyalty Cards > New Loyalty Card

Then enter the basic card details:

  • Card Name: Assign a name to the card

  • Loyalty Card Type: Choose Stamp

2. Appearance

Customize the design of your card:

  • Choose a background colour or upload a background image

  • Recommended background image size: 1140 × 435 px

  • Choose a text colour that is visible and aligned with your brand

  • Preview the card design in real time

3. Stamp Configuration

Set up how your Stamp Card works:

  • Upload or select a stamp icon

  • Set the stamp background colour

  • Define how many stamps are needed to complete the card

  • Optionally, give new customers bonus stamps when they sign up

For example, you can create an 8-stamp card where the customer receives a final reward after collecting all 8 stamps.


Reward Configuration

Stamp Cards support milestone rewards plus a final reward.

The milestone rewards are a nice way to keep the customer engaged throughout the stamp collecting journey, but it is not mandatory.

This allows you to reward customers before they complete the full stamp cycle.

For each reward, you can configure:

  • The stamp number required to unlock the reward

  • The reward name

  • The reward icon or visual display, where available

Example:

  • Stamp 4: Coffee

  • Stamp 8: Croissant

You can add more than one Milestone reward, but can only have one Final Reward to be redeemed.

💡 Milestone rewards are not mandatory. They are optional.

Advanced Settings

Click the Advanced Settings toggle to access optional settings and layout customization.

Card expiration

Choose how long your loyalty card stays valid:

  • Fixed Date: Expires on a chosen date (e.g., Dec 31, 2028)

  • Relative Date: Expires X days/months/years after card issuance

Note: If you enable card expiration after the card has already been issued, the expiration rule will apply only to cards created or updated from that point onward. Likewise, if you disable expiration later, cards issued during the active period will still follow the expiration rule—only newly issued cards will remain unaffected.

Stamp Expiration

Set an expiration for individual stamps:

  • Fixed: All stamps expire on a specific date

  • Relative: Each stamp expires based on when it was earned (e.g., 12 months later)

Note: If you enable stamp expiration after the card has been issued, it will only apply to stamps collected from that point forward. Similarly, if you later disable this feature, stamps issued during the active period will still retain their expiration settings—only future stamps will be unaffected.

Restriction for earning stamps

Limit stamp earning frequency.
Example: Maximum 8 stamps per week per customer.

Layout Customization

You can customize which information appears on the card by editing the layout fields.

Go to:

Card Settings > Advanced Settings > Customize Card Layout

You can choose what appears in the card fields, including options such as:

  • Rewards and stamps

  • Rewards only

  • Stamps only

  • Valid until

  • Member information

  • Birthday

  • REWARD

The new REWARD field is especially useful for Stamp Cards because it shows the customer’s next available reward or reward progress.

For example:

  • Coffee · 1 to go

  • 🎁 Coffee

  • 🎁 Croissant

To show the next reward on the front of the card, set:

Right Field = REWARD

⚠️ Header Field is only supported by Apple Wallet, therefore it wouldn't be visible on cards on Google Wallet.

Redeeming Rewards in the Loyaltify Store App


When a customer has available rewards, staff can redeem them directly in the Loyaltify Store App.

The app shows the available rewards separately, based on the reward milestone.

Example:

  • Stamp 4: Coffee

  • Stamp 8: Croissant

Important: Redeem Milestone Rewards First

If a customer has earned both a milestone reward and the final reward, the milestone reward should be redeemed first.

Redeeming the final reward resets the Stamp Card cycle. If an earned milestone reward has not been redeemed yet, it will be lost after the reset.

To help prevent mistakes, the Loyaltify Store App displays a warning if staff try to redeem the final reward before redeeming an available milestone reward.


Referral Program

Encourage word-of-mouth growth:

  • Choose when rewards are granted (on signup or use)

  • Set reward for both referrer and referee

For more information, see our article on the Referral Program here!

Feedback

Add a link for feedback on the back of the card (e.g., to google maps)

External Link

Add a link on the back of the card (e.g., to your website, menu, promo page, social media accounts).


Custom Back Fields

Custom Back Fields allow you to add your own text sections to the back of the card.

Each custom field includes:

  • Title

  • Description

You can use Custom Back Fields to show useful information such as:

  • Opening hours

  • Campaign rules

  • Stamp earning conditions

  • Reward terms

  • Store instructions

  • Special notes for customers

Examples: ⬇️

Title: Opening Hours
Description: 8:00 to 22:00 on weekdays. Weekend hours may vary.

Title: How to Earn Stamps
Description: Each coffee purchase earns 1 stamp.

Title: Campaign Details
Description: Customers can earn a maximum of 1 stamp per day.

Custom Back Fields are useful when you want to explain extra details directly on the customer’s card.

Terms of Service

Include a custom link to your business’s terms of service—displayed during customer sign-up.

Support Email

Required by Apple for all mobile wallet passes.

Barcode Type

Choose how to scan the card at check-in

Supported types:

  • QR Code (Recommended)

  • Code 128

  • Aztec

  • PDF 417

Tip: Use QR unless you're integrating with a specific barcode scanner.
The Loyaltify Scanner App supports all barcode formats.


Final Step: Link to a Form

To start onboarding customers automatically, don’t forget to connect your card to a signup form!
Learn more about creating forms here

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