You can run a digital loyalty program without a website and without asking customers to download an app. The card lives in the customer's Apple Wallet or Google Wallet, customers join by scanning a QR code at your counter, and staff scan the card with a phone or tablet. This guide covers what you...

The goal at signup is narrow: gather only the details you need to enroll a member, track their visits, and personalize rewards later. Nothing more. Every extra field is a reason for someone standing at the counter to say "maybe next time," and a half-finished form collects no data at all. The...